⚡ TREND ALERT: The 2026 Toy Trends Report is here.
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Child presenting a collectible robot toy beside a colorful PopWhim range

Trend-led toys · private-label expertise

Make your next
toy bestseller.

From trend intelligence to retail-ready delivery—built for global buyers who need speed, safety and standout shelves.

  • Data-informed assortment insights
  • Low MOQs & rapid development
  • Global quality compliance
See trending toys

Solutions for
every buyer

RetailersWin more shelf space
Importers & distributorsHigh-turn products, competitive margins
Brand ownersPrivate label toys built around you
E-commerce sellersSocial-commerce ready range
2,000+Toy developments since 200650+Countries served18Factories & partner facilities100%Compliance before shipment30–45Days from concept to sample

Trend-led collections

High-velocity ideas, ready to customize.

View all collections
Collectible FiguresRC & ActionPlush & Soft ToysBuilding & STEMArts & CraftsOutdoor & Play

Market trends 2026

What’s driving toy sales in 2026?

  • Collectibles are still gaining share
  • STEM stays a parent priority
  • Licensed & hybrid play experiences rise
  • Digital discovery shapes decisions

Best seller spotlight

Galaxy Crew Blind Box Series

High repeat purchase rate, perfect for collectibles trend, multiple waves & variants.

Rapid OEM launch

From idea to shelf—faster.

Our sourcing workflow brings buyers from brief to reliable delivery.

  1. 1ConceptShare your idea
  2. 2Design3D modelling
  3. 3SampleRevise & refine
  4. 4ProductionQuality manufacturing
  5. 5DeliveryOn-time delivery
PopWhim quality technicians checking magnetic toys

Safety you can trust

EN71, ASTM, CPSIA, CE and more—100% testing and traceable raw materials.

PopWhim private-label toy packaging range

Custom packaging

Retail-ready packaging that strengthens your brand and protects the product.

Built for today’s retail

Products designed to stand out.

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Serving markets around the world

Global reach.
Local insight.

North America 35% · Europe 30% · Asia Pacific 25% · Other 10%

“PopWhim consistently delivers innovative toys that our customers love. Their team is responsive, professional and truly a partner in our growth.”

Jessica MorganCategory Manager, US Retailer

“From concept to container, the process is seamless. Great quality, fast samples and reliable delivery.”

Marco BianchiCEO, Global Toy Importer

Resource hub

Evidence your buying decision.

Explore all resources
2026 Global Toy Trends Report resource cover

Pillar article

2026 Global Toy Trends Report

Key insights, data and retailer signals for your next range.Read guide
How to Develop a Private Label Toy resource cover

Play analysis

How to Develop a Private Label Toy

A step-by-step guide for brand owners building a repeatable line.Read guide
Toy Safety Checklist: EN71, ASTM & CPSIA resource cover

Compliance

Toy Safety Checklist: EN71, ASTM & CPSIA

The practical requirements buyers should validate before order.Read guide
Pre-Production Checklist resource cover

Buyer guide

Pre-Production Checklist

Everything retail teams need before sampling and scale-up.Read guide

Frequently asked questions

What is your minimum order quantity?

Our sourcing team will recommend the right MOQ, timeline and compliance route for your target market and product category.

How long does sampling take?

Our sourcing team will recommend the right MOQ, timeline and compliance route for your target market and product category.

Which safety standards do you comply with?

Our sourcing team will recommend the right MOQ, timeline and compliance route for your target market and product category.

Can you help with packaging design?

Our sourcing team will recommend the right MOQ, timeline and compliance route for your target market and product category.

Ready to start your next bestseller?

Tell us about your brief.

We’ll match you with a toy sourcing specialist within 24 business hours.